About Us




Since our establishment in 2009, Light Smile Express Inc. has been deeply entrenched in the evolving landscape of the teeth whitening industry. Our journey began in the US market, witnessing the transformative rise of teeth whitening as a top-tier business trend in 2009.

We swiftly adapted to an incredible opportunity, transitioning from retail to wholesale, and pioneering private labeling. By leveraging the demand for whitening products, we redefined marketing strategies, empowering dental offices to fortify their brand presence. This shift propelled our growth, amplifying our volumes and fostering lasting partnerships with hundreds of dental offices. Beyond just private labeling whitening kits, we extended our support, aiding offices in patient attraction, social media establishment, and the cultivation of patient loyalty.

Our unique approach centered on prioritizing the needs of dental offices, foreseeing that our success lay in theirs. This ethos became our hallmark, setting us apart from other whitening companies. In 2015, a pivotal milestone emerged when we struck a deal with a leading Canadian dental supplier, sharing our wealth of knowledge with their sales team. This collaboration led to subsequent partnerships with other dental suppliers, disseminating our successful marketing techniques to their clients.

Our journey took a significant leap in 2023 as we expanded our portfolio to include a range of private-labeled organic products. From organic lip balms to eye-glass cleaners and mosquito repellents, these additions transcend the dental realm, catering to diverse industries like medical spas, real estate, optometry, and even golf courses.

At Light Smile Express Inc., our evolution has been guided by innovation, a commitment to our partners' success, and a vision that extends beyond the boundaries of the dental industry. Join us in this journey as we continue to redefine marketing, elevate brands, and expand our horizons into new and exciting territories.